Data & Analytics

Data is transforming business, social interactions, and future of our society, and basically redefining how we live. Analytics is increasingly important in the world today and its importance is only expected to increase dramatically. It can contribute to your personal happiness, health and living. Analytics will replace well known human functions with complex smart machines; it can range from drivers to doctors.

Why you no longer need a human financial advisor? FutureAdvisor Brings Mint-Style Advice to Investments, FutureAdvisor does make money from two tiers of paid subscriptions: a $49 "gold" tier, and a $195 "platinum" tier, both of which provide the customer with different levels of personalized advice via video calls and portfolio monitoring. FutureAdvisor's free, basic service is based on "algorithms with human oversight," Lu said. -- pc
News organizations have always treated data as simply a complement to the news, but freshly relaunched FiveThirtyEight is flipping that idea on its head. Hot topics are secondary to stats. Where news organizations often skim only the surface, FiveThirtyEight—a collaboration between the stats-driven politics oracle Silver and sports juggernaut ESPN—wants to flesh out the story by analyzing third-party news reports and crunching numbers.---adweek
Florida's Miami-Dade County is working with IBM's Smart cities Initiative to bring together the key operations of 35 municipalities and the City of Miami in an effort to help government leaders make more informed decisions about managing water resources, reducing traffic jams and improving public safety.--CIO
Ancestry.com helps people connect with their family history and build out their family tree. It may seem simple on the surface, but to do so it maintains more than 11 billion records and 4 petabytes of content—historical records, birth records, death records, war and immigration records, even yearbooks—often in handwritten format.
Mount Sinai Medical Center is using technology from big data startup Ayasdi to analyze the entire E. coli genome sequence, including more than 1 million DNA variants, in an effort to understand why some strains develop resistance to antibiotics. The bacteria, which affects millions of people around the world is known for developing resistance to drugs. Decoding the human genome originally took 10 years to process. Now it can be achieved in just one week.

Just a few examples, new business are coming up solely based on Data & Analytics, and Analytics is becoming increasingly critical in almost every industry, from health care to media, sports to finance, politics to government, and non-profits.

SoftNet has the ability to effectively process zettabytes of exponentially growing data around us to bring in real business value to clients.

Business acumen, statistical expertise, physics and data science are essential skills to build the complex analytics, and that give huge advantage to businesses against their competition. It opens doors on many fronts like operational efficiency to customer service.Gain from our vast expertise in the space and engage us for your analytic needs.

Data Integration

With extraordinary use of social media and the machines doing their part in generating the data, accumulation of the data is exponentially growing. Moreover, businesses are now realizing that they can find valuable insights from this data to either increase their sales, market share or cutting on costs and gaining productivity. Data Integration plays a key role in this process. It involves combining data from several disparate sources, like data bases, spread sheets, ERP systems, legacy systems, Mainframe systems, social media and remote sensors and provides a unified picture of the data. With the combination of structured, semi-structured and unstructured data formats, data integration has grown challenging.

SoftNet has tremendous experience in data space and thoroughly understands the keys of Data integration, like:

  • Involving the customer early, make it a business initiated process rather that IT initiated
  • Thorough analysis of the requirements and gap analysis
  • Source system analysis
  • Data profiling, data cleansing and data integrity
  • Data storage - intermediate and permanent
  • Data as a service
  • Unstructured data like emails, social media and binary data

Our experienced and skilled consultants will take you through the data scenarios end-to-end, consult, suggest, build, implement and support your data projects.

Big Data:

Big data is now omnipresent. There is a global realization among business communities that huge value can be derived from this gold mine called Big Data. But, some questions persist like -

  • Where to start?
  • How to take the first step?
  • How not to get lost in this ocean?
  • Where and what to invest on?
  • How to realize the ROI?
  • How not to fall for vendors promising all and sundry?
  • How to overcome lack of technical expertise?
  • How to increase the awareness within your organization?
  • How to convince your leadership?

We, at SoftNet, can help you address all these questions effectively. Our consultants have started on the Big data way before others and we have good understanding and skills pertaining to various Big data platforms. Also, unlike us, with fast changing technology in the space, many solution providers in the space are left behind.

The Big data challenge is summed up with Variety, velocity and volume (3 V's). The challenge of variety of data is both structured as well as unstructured data, with about 75 per cent of data being unstructured, which is more difficult to handle, coming in from a variety of data sources, such as text, sensor data, audio, video, click streams, log files and more. We used to store data from sources like spreadsheets and databases. Now data comes in all forms emails, PDFs, photos, videos, machines, devices, etc. The variety of unstructured data also creates problems in integrating and storage. Other challenge is velocity. For example, high velocity data from social media, Twitter users are estimated to generate nearly 100,000 tweets every 60 seconds. This comes in addition to almost 700,000 Facebook posts and more than 100 million emails a minute. One of the instigators for using Big Data technologies is "volume" of data. As we are seeing in our everyday lives, this is and will be growing exponentially. This includes data at rest and data in motion, which is real time data streaming in from variety of sources, social media to machine sensors.